May
2023
Yogen Früz
project brief
Create a distinctive and cohesive campaign that brings the indulgent flavour profile to life through design. Inspired by a modern take on Victorian tea parties, the goal was to craft an elevated, sensory-driven experience that drives product awareness, increases foot traffic, and positions the flavour as a premium, limited-time treat.
Scope of work :
- Art direction and concept development inspired by modern Victorian aesthetics
- Creation of in-store signage across 24+ locations
- Design of social media assets and promotional content
- Development of print collateral including posters and supporting materials
- Ensuring alignment with Yogen Früz brand standards across all touchpoints
Date
:
May 16, 2023
Industry
:
Food and Service
Days to solve
:
2 weeks
Solution
:
Elevate the product launch through a visually rich, story-driven approach that captured attention both in-store and across digital channels.
Project overview
This initiative centered on elevating the brand’s digital ecosystem by addressing usability gaps and communication inconsistencies. Our approach combined research insights, modern design principles, and structured systems thinking to create a seamless user journey. The result is a refined platform that balances aesthetic appeal with performance efficiency.
Yogen Früz
Yogen Früz
Yogen Früz
Yogen Früz
Yogen Früz
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