About

Design and branding aside here’s a few facts about me

• I am a huge concert goer in Toronto
• A pickleball enthusasit who loves a good competitive rally
• I am always on the hunt for the best coffee shop (so far my latest dicovery has been Milky's)
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Experience

01.

Alida

Creative Designer

2026

Lead art direction for integrated campaigns aligned with brand and business goals

Develop and present creative concepts and visual directions from ideation to execution

Oversee production of digital assets across web, print, social, email, and paid media

Provide creative direction and feedback to ensure consistency and elevate design quality

02.

STAPLES

Senior Graphic Designer

2023-2026

Lead creative execution for campaigns and vendor promotions across digital, print, and eCommerce

Collaborate with marketing, UX, and merchandising teams to ensure cohesive brand alignment

Design and adapt hero banners, lifestyle imagery, and templates aligned with design systems

Mentor junior designers and provide art direction on layouts and production work

Streamline workflows to improve efficiency and creative output across platforms

03.

YOGEN FRÜZ

Graphic Designer

2023

Designed graphics and photo manipulations for Yogen Früz, Fruz Tea, Sweet Jesus, and Yogurty’s

Created social media campaigns and in-store collateral across 24 locations nationwide

Developed user personas, sitemaps, and competitive analyses using research-driven insights

Increased social media engagement by 10% through consistent, strategic content

Drove up to 20% sales growth through multi-channel campaigns and website UX improvements

04.

BROKERPOCKET

UI/UX Designer

2022

Contributed to the redesign of BrokerPocket’s website and mobile experience

Designed user flows, UI components, mockups, and responsive systems for web and mobile

Supported the product lifecycle and created social content and ad banners

05.

Meadowbrook

Graphic Designer

2021-2022

Contributed digital design to Meadowbrook’s rebrand across print and digital channels

Modernized visuals for events and campaigns to establish a cohesive identity for Meadowbrook Academy