Good design builds brighter days
ABOUT ME
I'm Chloe - a Toronto-based Senior Graphic Designer and Art Director with 7+ years of experience creating brands, campaigns, and digital experiences that make people stop, feel something and take action.
Good design isn't just about how it looks. It's about how it makes people feel. I'm passionate about bringing thoughful strategic ideas to life, and creating work that's not only beautiful but meaningful.
I'm always learning, always exploring, and always looking for new ways to grow
STRATEGY
CREATIVE
IMPACT
MY APPROACH
Strategy meets creativty
I believe the best work happens at the intersection of strategy, creativity, and collaboration. I love getting to the heart of a brand, finding the big idea and bringing it to life across every touchpoint. From digital campaigns to in-store experiences.
WHAT DRIVES ME
01 Meaningful ideas
02 Collaborative teams
03 Continuous learning
04 Brands that make a difference
05 A life well-designed
CURRENTLY INTO
Typography
Brand systems
Retail & CPG
Creative direction
Good coffee
Pickleball
Travel
& cats
A few things
about me
BEYOND DESIGN
Outside of work, you'll usually find me playing pickleball, going to a concert, trying a new resturant, planning my next trip, or at home with my usual Starbucks coffee and my cat. I'm a big believer in balance, curioisty, and surrounding myself with people who inspire me.
Experience
LOBLAW DIGITAL
Digital Designer
01
2026
ALIDA
Senior Creative Designer
02
2026
•Art directed integrated campaigns, defining visual concepts that align with brand strategy and business objectives
•Develop and present creative concepts, mood boards, and visual directions to stakeholders, guiding projects from ideation through execution
•Establish and evolve Alida’s visual identity, ensuring a cohesive and elevated brand presence across all channels
•Oversee the execution of digital assets across web, social, email, and paid media, ensuring high-quality output
•Provide creative direction and feedback to designers, fostering consistency and elevating overall design quality
•Drive the development of scalable design systems, templates, and iconography for cohesive brand application
•Manage multiple campaigns simultaneously while maintaining a strong attention to detail and brand integrity
STAPLES
Senior Graphic Designer
02
2023-2026
•Lead creative execution for national marketing campaigns and vendor-funded promotions across digital, print, and eCommerce channels.

•Collaborate with marketing, UX, and merchandising teams to ensure cohesive brand storytelling and alignment with strategic objectives.

•Design and adapt full-width hero banners, lifestyle imagery, and campaign templates, maintaining visual balance and adherence to safe-zone alignment standards.

•Mentor junior designers and provide art direction on production templates and layout consistency.

•Optimize workflow processes to improve turnaround efficiency and creative output across multiple platforms.
YOGEN FRÜZ
Graphic Designer
02
2023
•Performed graphic design and photo manipulation for Yogen Früz, Fruz Tea, Sweet Jesus, and Yogurty’s brands 

•Designed social media marketing and in-store print collateral for brand campaigns across 24 stores Canada-wide

•Generated user personas, site maps, and competitive analysis using qualitative and quantitative research methods

• Increased social media presence by over 10% for the 4 signature brands by consistently posting new content to maximize the reach of new products, brand flavours, best sellers, and other popular menu items fronted 

• Heightened sales by up to 20% for the 4 signature brands by fronting several successful multi-channel campaigns to launch new flavours and optimized Yogurty’s website to dramatically augment the user friendliness