Create a cohesive, user-friendly gift guide experience that showcases curated product selections for different audiences (e.g., tech lovers, students, work-from-home professionals). The goal was to simplify the shopping journey while increasing conversion through clear categorization, strong visual hierarchy, and engaging design.

Scope of work :

• Art direction and visual concept development for the campaign
• Design of full-width homepage heroes, landing pages, and promotional banners
• Creation of category-based layouts to support curated gift groupings
• Application of Staples brand guidelines, including typography, color, and safe zone alignment
• Collaboration with marketing and merchandising teams to align on messaging and product selection
• Iteration on designs based on stakeholder feedback and performance considerations

Led the creative development and execution of a seasonal Staples Gift Guide campaign, designed to drive holiday engagement and increase product discoverability across key retail categories. The campaign translated promotional strategy into visually compelling digital assets aligned with Staples’ brand standards.