Create a cohesive and elevated campaign that brings Harvest Table’s commitment to fresh, locally sourced ingredients to life. The goal was to craft a warm, modern visual experience that highlights quality, convenience, and seasonality appealing to busy, health-conscious consumers while strengthening brand perception in a competitive market.

Scope of work :

• Art direction and concept development rooted in farm-to-table storytelling
• Development of a seasonal visual identity including colour palette, typography, and layout systems
• Creation of branded content that balances lifestyle imagery with product-focused visuals
• Content marketing asset design
• Ensuring consistency and alignment across all brand touchpoints

Led the creative direction and execution of a seasonal campaign for Harvest Table, a Toronto-based prepared meal delivery service. The campaign focused on elevating the brand’s farm-to-table positioning through a refined, lifestyle-driven visual approach that resonated across digital channels.