OVERVIEW

Mindscape was my capstone thesis project completed as part of my Bachelor's degree in Graphic Design. The objective was to create an immersive digital experience that combined user experience design, visual storytelling, and brand development to address a meaningful problem.

The project explored how thoughtful design can create emotional connections, guide users through a narrative journey, and encourage engagement through intuitive interactions.

From initial research and strategy to branding, UX/UI design, and prototype development, Mindscape served as a comprehensive exploration of the design process and the role of storytelling in creating impactful user experiences.

SCOPE OF WORK

• User research and audience discovery

• Brand strategy and visual identity design

• UX research, user flows, and information architecture

• Wireframing and interactive prototyping

• Storytelling and content strategy

• Usability testing and design refinement

• Marketing collateral and social media campaign assets

• Final presentation and project documentation