Hello, hello!
I’m a designer driven by storytelling, detail, and strong visual direction. My work blends branding, typography, and digital design to create experiences that feel both intentional and impactful.
With experience in fast-paced retail environments, I’ve learned how to balance big ideas with real-world constraints bringing concepts to life in a way that’s both creative and effective.
I’m especially drawn to projects where I can shape the vision early on building out concepts, exploring direction, and elevating the final execution through thoughtful design.
Design and branding aside...
• I am a huge concert-goer in Toronto
• A pickleball enthusasist who loves a good competitive rally
• I'm always on the hunt for best coffee treasures. So far my latest discovery is Milky's in Toronto.
Experience
LOBLAW DIGITAL
Digital Designer
01
2026
ALIDA
Senior Creative Designer
02
2026
•Art directed integrated campaigns, defining visual concepts that align with brand strategy and business objectives
•Develop and present creative concepts, mood boards, and visual directions to stakeholders, guiding projects from ideation through execution
•Establish and evolve Alida’s visual identity, ensuring a cohesive and elevated brand presence across all channels
•Oversee the execution of digital assets across web, social, email, and paid media, ensuring high-quality output
•Provide creative direction and feedback to designers, fostering consistency and elevating overall design quality
•Drive the development of scalable design systems, templates, and iconography for cohesive brand application
•Manage multiple campaigns simultaneously while maintaining a strong attention to detail and brand integrity
STAPLES
Senior Graphic Designer
02
2023-2026
•Lead creative execution for national marketing campaigns and vendor-funded promotions across digital, print, and eCommerce channels.
•Collaborate with marketing, UX, and merchandising teams to ensure cohesive brand storytelling and alignment with strategic objectives.
•Design and adapt full-width hero banners, lifestyle imagery, and campaign templates, maintaining visual balance and adherence to safe-zone alignment standards.
•Mentor junior designers and provide art direction on production templates and layout consistency.
•Optimize workflow processes to improve turnaround efficiency and creative output across multiple platforms.
YOGEN FRÜZ
Graphic Designer
02
2023
•Performed graphic design and photo manipulation for Yogen Früz, Fruz Tea, Sweet Jesus, and Yogurty’s brands
•Designed social media marketing and in-store print collateral for brand campaigns across 24 stores Canada-wide
•Generated user personas, site maps, and competitive analysis using qualitative and quantitative research methods
• Increased social media presence by over 10% for the 4 signature brands by consistently posting new content to maximize the reach of new products, brand flavours, best sellers, and other popular menu items fronted
• Heightened sales by up to 20% for the 4 signature brands by fronting several successful multi-channel campaigns to launch new flavours and optimized Yogurty’s website to dramatically augment the user friendliness