OVERVIEW

Create a distinctive and cohesive campaign that brings the indulgent flavour profile to life through design. Inspired by a modern take on Victorian tea parties, the goal was to craft an elevated, sensory-driven experience that drives product awareness, increases foot traffic, and positions the flavour as a premium, limited-time treat.

SCOPE OF WORK

• Art direction and concept development inspired by modern Victorian aesthetics

• Creation of in-store signage across 24+ locations

• Design of social media assets and promotional content

• Development of print collateral including posters and supporting materials

• Ensuring alignment with Yogen Früz brand standards across all touchpoints