The 2025 Staples Holiday Gift Guide was created to capture the spirit of the season through a clean, cohesive, and accessible design system. The project aimed to make holiday shopping simple and inspiring, highlighting curated gift ideas across home, office, and lifestyle categories.

The design direction combined festive elements with Staples’ modern brand aesthetic, using a balanced layout, thoughtful typography, and a refined colour palette to create visual harmony. Consistency across print and digital formats ensured a seamless customer experience and strengthened brand recognition throughout the campaign.