With summer approaching, I was tasked with creating a seasonal campaign for Yogen Früz to promote their new limited-time flavour: raspberry red velvet cheesecake.

Inspired by the flavour, I envisioned a modern take on Victorian tea parties. Elegant, luxurious, and rich in texture. While staying true to Yogen Früz’s brand standards, I explored colour, texture, and imagery to craft a cohesive visual story.

The final campaign was rolled out across in-store signage and social media platforms.